The Fashion Industry in Australia is highlighted by its annual exhibition next week with bright prospects after the global financial crisis and the renewed interest in a new guard of designers Down Under.
Last year the Australian Fashion Week Rosemount was 15 percent lower than last year shows that 41, reflecting reductions in fashion capitals like London, Paris, New York and Milan.
However, Daniel Hill, CEO of the event organizer IMG Fashion, Australia, said interest had picked up this year with 60 performances of line 3-7 and over 165 registered guests and international media, but 134 years ago.
International buyers present 15th week of fashion in the annual report includes Australia Selfridges and Net-a-Porter of Great Britain, Fred Segal and Urban Outfitters in the United States and a significant increase in interest in Japan.
“Last year was difficult for all but the designers Australians are very strong and this year looks very positive with a strong program,” Hill told Reuters.
“Australia is regarded as a market that can offer something different from international buyers at the same time, we have established names, we also have the new guard, Dion Lee, Konstantina Mitter and Romance Was Born, which is a target for buyers to come here. ”
The Fashion Week 2010 has started very early, when the designer Carla Zampatti opened his home in Sydney this week to show their new Spring / Summer 2010/11 collection of stylish clothes, modules, lightweight shirts and taffeta and organza dresses .
Zampatti is not only the top designers who have chosen to show your fashion week or invest in shows in New York fashion weeks in London, instead of getting better coverage. Another important gap this year and Sass Bide, Wayne Cooper, David Bowie, Collette Dinnigan and willow.
LOCAL EXPOSURE
However, many local designers believe it is important to focus on his backyard and Australia, the market overseas.
“Show in New York shows in London and all, but the support of the industry – because this is the message we should get there,” said a spokesman for the Australian designer Jayson Brunsdon in an article recently.
Australian Fashion Week on Monday officially launched with a parade of Australian fashion, I Lisa Dean, whose clothes have been worn by artists like Ivanka Trump and singer Delta Goodrem.
More established designers showing during the week, Jayson Brunsdon, Camilla and Marc, Alex Perry, Zimmerman and Ksubi close the program the week.
For the comings and goings, the sharpest Australia and New Zealand labels Romance was born, Therese Rawsthorne, Friedrich Gray and Stolen Girlfriends Club, the event is a good platform for international exposure and the generation of local advertising .
A report by retail analyst IBISWorld Australia, published to coincide with Fashion Week in Australia, said that local actors to think globally and focus on new markets to survive.
IBISWorld general manager of Australia, said Robert Bryant mode Australia has a worldwide reputation for quality and innovative design, especially at the upper end, but the luxury market has seen declining by 2.4 percent this year.
The benefits of retail lingerie Australia remains flat with revenues to support 1.3 percent to 11.91 billion dollars this fiscal year, but to improve conditions and forecasts of revenue and up to 13.9 billion dollars in 2015.
“With brands such as Sass & Bide and Willow already established abroad, local planners believe that more companies will begin to carve the names themselves on foreign markets – and head for new boundaries,” Bryant said reports.
“Most of the labels in Australia have broken the United Kingdom, New Zealand, but the designers with a new vision of trying to strike now, before